Reserve directly with us
Up to 10% cheaper
than with Booking.com
Check rooms and rates
From313US$ /night
Check-in
21Nov2025Select date
Check-out
22Nov2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

21 Gower Street, Bloomsbury, London, United Kingdom, WC1E6HG

Accommodation

The Academy includes 50 rooms and suites that blend Georgian architecture with contemporary design, overseen by award-winning designer Alexandra Champalimaud. Each room showcases bespoke furniture and features a marble en-suite shower room, providing essential comforts in a stylish setting. The hotel also offers the Bloomsbury Suite, which includes a generous seating area with a sofa bed for added space.

Dining

The dining options at The Academy include The Refectory, where a continental breakfast is served each morning, and The Alchemy Bar, known for its bespoke cocktails. Guests can experience Mr. Ma's Afternoon Tea, which merges British traditions with Chinese heritage, offering a unique cultural pairing. The Courtyard allows for outdoor seating, ideal for enjoying drinks and afternoon tea in a charming atmosphere.

Location

Situated in Bloomsbury, The Academy is near prominent attractions like the British Museum, which is just a 4-minute walk away. Guests benefit from proximity to cultural landmarks and easy access to public transportation hubs like Tottenham Court Road and Holborn stations. The hotel's location allows for exploration of London's rich literary heritage, including sites associated with the famed Bloomsbury Set.

Events and Meetings

The Genius Lab at The Academy provides a dedicated space for small meetings, offering privacy and flexibility for gatherings. The venue is suitable for private parties that can enjoy cocktails and canapés tailored to their requirements. Exclusive use of the hotel can also be arranged, accommodating personalized events for greater privacy.

Wellness and Leisure

The Academy encourages relaxation with tranquil spaces like The Library, ideal for reading or quiet contemplation. Guests can enjoy the secluded setting of the Courtyard for leisure time while sipping beverages from the extensive drinks menu. The hotel offers in-room climate control and aromatherapy toiletries, enhancing guest comfort during their stay.

Highlights

Location: Situated in Bloomsbury, an attractive district

Rooms: Tailored by award-winning designer Alexandra Champalimaud

Dining: Mr. Ma's Afternoon Tea with cultural pairing

Events: The Genius Lab for meetings and private parties

Exclusive Use: Entire hotel available for tailored events

View all

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Bloomsbury King Room
2 persons
21 m² 
1 King-size bed
Shower
Heating
Bloomsbury Single
2 persons
14 m² 
1 Single bed
Shower
Heating
Bloomsbury Twin
2 persons
21 m² 
2 Single beds
Shower
Heating
Townhouse King Room
2 persons
21 m² 
1 Double bed
Shower
Heating
Click button to see more rooms
Show all rooms
Show all roomsLess

Check Dates & Room Rates

See what's available for your travel dates

Getting around

All Transportation Options at a Glance

City Centre
London 1.5 km
Airports
London City (LCY) 14.9 km
London Heathrow (LHR) 28.4 km
Train
Euston railway Station900 m
Underground
Goodge Street tube300 m
Bus
Bus stop500 m

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

General

  • No smoking on site
  • Free Wi-Fi
  • Car park
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink
  • Happy hour

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Spa & Leisure

  • Live entertainment
  • Garden area
  • Leisure/ TV room

Room features

  • Wi-Fi in rooms
  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Carpeted floor
Show more

Location

21 Gower Street, Bloomsbury, London, United Kingdom, WC1E6HG
Map view
21 Gower Street, Bloomsbury, London, United Kingdom, WC1E6HG
Nearby
Hospital
University of London
580 m
Restaurants
Olivelli
130 m
35 Store Street
The Life Goddess
160 m
29 Store Street
Chettinad Restaurant
380 m
16 Percy Street Soho
The College Arms
180 m
Wc1e 7dh 18 Store Street
Busaba Bloomsbury
250 m
22 Store Street Bloomsbury
Spaghetti House
380 m
Palladium House 1-4 Argyll Street
Mybar Bloomsbury
330 m
11-13 Bayley Street
GAIL's Bakery Bloomsbury
340 m
11 Bayley Street
Unlock Early-Bird Deals
Grab Exclusive Rates Instantly
Check Rates

Next best alternative

Consider them for your next trip.
Check-in
21Nov2025Select date
Check-out
22Nov2025Select date
Rooms and Guests2 Guests, 1 Room